Building An Awesome SEO Swiftly
What is a SEO?
SEO= Search Engine Optimization. The SEO is crucial to being found by name on the internet. Google, Yahoo and Bing are the places you definitely need to be found. Check your SEO by searching your name and business name on Google, Yahoo and Bing every couple of months. I check mine every month.
Metadata / Properties
Your photos will come with weird text file name like this…
16865046_10212130646527239_1881463142489503432_n
You want to rename this file because it’s the identity of your footprint on the internet. The Search Engine looks for key terms. Here is the format
FirstName-LastName-CompanyName-Photographer-Model-01 then continue other ones with 02, 03, etc
EX:
Daetriel-Ortega-Designs-By-Daetriel-Vince-Lee-Photos-Trampalina-Fashion-Arabella-Productions-Runway-01
Daetriel-Ortega-Designs-By-Daetriel-Vince-Lee-Photos-Trampalina-Fashion-Arabella-Productions-Runway-02
Daetriel-Ortega-Designs-By-Daetriel-Vince-Lee-Photos-Trampalina-Fashion-Arabella-Productions-Runway-03
Changing Properties
- Right Click on the photo of choice.
- Select Properties
- In the General tab type the name the photo in the format shown above then copy paste into the Title section of the Details tab
- Fill out the Tags section with keywords associated to your business, brand and local area. Google, Yahoo and Bing will use these key terms to find you and inform others about you.
This needs to be done on ALL PHOTOS before they are uploaded to any site
Website
Your website is extremely important so baby it!
Nurture The Baby
Be sure it is current, all plugins work and makes very clear what it is you do. The content you put on your website will supersede any content placed on Social Media platforms.
Dress Your Baby
You customized your photos metadata. Meaning any photo you place on your website will come up when tags you applied are searched. Choose your tags wisely.
Show Your Baby Off
The more you post to your website the easier you will be to find. So choose picture perfect photos that are consistent with your brand on the website and all social platforms. Internet is pretty much proof forever.
3 Buildable & Common Content Management Systems
WordPress: I personally use WordPress because I have a ton of content I change frequently. WordPress is not limiting, does not crash easily, comes in a free package or paid template. It takes quite a bit of building to create a beautiful functional website. However if you have some experience under your belt WordPress is AMAZING!!
Wix: Really good for beginners looking for a super fast start. However it’s been known to crash occasionally, with a 50/50 chance of having to completely rebuild. Wix does not take a lot of building but is also much more limiting that WordPress and Go Daddy.
Go Daddy: A lot of people choose Go Daddy which is also nice. A little more expensive but last I checked more affordable for someone else to build and run than WordPress. Their tech support is really good so if you can afford to have your site built for you I’d try Go Daddy. Both Go Daddy and WordPress build your SEO quickly, are reliable and very versatile.
Be sure to post to your blog on your site at least once a month consistently to attract traffic to your site and notify all parties involved in the blog so they share. If your platform allows tags to be made within your site / blog always put as many tags as you can!!! That’s major for your SEO.
Got Questions? Contact us!
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